November 28, 2024
What is the brand line?
Each brand has many lines.
The following brands are an example.
| *Main line* | *Second line* |
| PRADA | Miumiu |
| Chloe | Sea bikro |
| Ralph Lauren | Polo Ralph Lauren |
As mentioned above, for each brand
There is a second line.
With the line,
Risk management such as distributing risks,
Also, by providing different price range and style
It is said that it can cover more markets.
The main line as the face of the entire brand
"Valentino".
Basically, both men's and ladies
Apparel product (preca)
It is sold as the main.
Not only apparel, but
There are also leather products such as bags and clothing accessories.
As a main brand
Novel design and high -quality items
It is created in the world.
*Pretaporte is a product made for ordinary consumers.
It refers to products that can be purchased at stores as ready -made products, rather than custom -made.
■ Valentino Galabni ■ ■
Valentino founder,
ValentinoGalabniThe name
It is used for the brand line.
Mainly leather products and accessories such as bags and accessories
It is the brand line that is handled.
■ Red Valentino ■
From the announcement of "Valentino Rome"
Two years late,
From the fall / winter season of 2003 and 2004
Red Valentino will start the deployment.
As a casual line diffusion line
It is an apparel line made for young people.
2023-2024 With the Fall / Winter Collection
The media has announced that it will end.
■ Valentino Rome ■
Mainly made women of a wide range of ages
"Valentino Rome".
We have inherited the Valentino world view,
We are developing products at a low price.
Originally appeared as a*diffusion line,
"Valentino Rome",
By realizing a low price, more people can buy it,
It leads to the name of the brand.
*Diffusion line
What is the Diffusion Line?
More than a normal luxury brand
The price is suppressed,
It is set in the price range that ordinary consumers can easily buy.
* From around 2016, Valentino has unified all the lines.
The second line has been abolished.
However, reuse shops, recycle shops, etc.
In shops that handle secondary distribution
Even now, Red Valentino
Products such as Valentino and Rome are distributed.
If you have a product you are interested in, please visit by all means.
2. Is the brand name similar? -Valentino edition-
Overseas brands have the name of the brand founder
Because there are many brand names,
There are many similar brand names.
How is that example?
① Mario Valentino
A brand made by Mario Valentino
It is a completely different brand from Valentino.
Mario Valentino and Valentino have different tastes.
② Gianni Valentino
* Images are sources from Gianni Valentino's website
A brand born in Japan in 1987.
This is a different brand from Valentino.
With modern and sophisticated design
A brand based on Italian taste.
Products with simple and sophisticated designs
The concept is to provide an affordable price.
A brand that founder Thomas Burberry started a business at the age of 21.
In 1879, he pursued durability, water repellency, and further comfort.
Developed a trench coat of cabadine fabric.
It was triggered by a British soldier wearing it during World War I
It became widely famous.
After that, we arranged designs for private use and sold.
Such a trench coat is now loved by customers around the world.
◎ Burberry London ◎
Burberry is Burberry London.
It features a classic trad style design.
The price is expensive,
High quality wool and kaStainsYa
I use cotton, etc.
There are many products that have durability and comfort.
◎ Burberry Prosum ◎
Traditional Burberry design element
checkPatternWhile incorporating etc.
In a form that reflects modern trends, technology, and culture
Create a new design.
Also, not only conventional wool and cotton, but also
We incorporate environmentally friendly materials.
Burberry Blue Label, which is not mentioned here,
* Become a creative director in March 2018
With the appointment of Ricardo Tissi
Burberry London and Burberry Prosam
All lines are unified,
It has been announced as a collection of Burberry as a whole.
In this way, for each brand
There are many lines.
The brand that came out this time was a brand with a unified line,In reuses that handle used brand products, etc.
Many abolished lines have already been sold.
If you look at the tag, it is obvious at a glance whether it is a current product or a line that has been discontinued!
If you are worried, please visit and take a look!
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By all means, please take a look at the product at this opportunity.